Another one? I recently came across this Heinz advertisement that promotes healthy eating just like the other I blogged about. This picture is a little more creative than the other but it still displays the freshness of the ingredients in the product. I think Heinz is trying to change the public perspective on ketchup because I know when I think of Ketchup, I think of fattening foods like fries or burgers. Maybe our perception is wrong, maybe ketchup isn't as bad as people think it is. I think Heinz achieved what they were trying to accomplish with this ad which was to change our perception of ketchup. Sunday, October 2, 2011
Healthy Heinz
Another one? I recently came across this Heinz advertisement that promotes healthy eating just like the other I blogged about. This picture is a little more creative than the other but it still displays the freshness of the ingredients in the product. I think Heinz is trying to change the public perspective on ketchup because I know when I think of Ketchup, I think of fattening foods like fries or burgers. Maybe our perception is wrong, maybe ketchup isn't as bad as people think it is. I think Heinz achieved what they were trying to accomplish with this ad which was to change our perception of ketchup. 
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