I tend to eat very clean and I'm a big supporter of being active, healthy, and staying fit; I try to eliminate as many processed foods from my diet. The food industry is changing rapidly and the gluten free, organic, and hormone- free foods are quickly becoming very popular. Heinz is a large company and they are certainly not okay with being left behind in the change of things. This advertisement shows how important it is to be diverse and compromising to every demographic. Heinz is keeping up with the grand scheme of things because healthy is "in" now. I personally don't think there is a more popular or better tasting ketchup in the market, but now it just got better. It's possible that those who are like me, will reevaluate their decision to keep ketchup out of their diets once they see Heinz's new product on shelves. Who knows maybe I'll buy me a bottle.
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